Honestly evaluate the quality of your photos. Lighting and composition are key. If you truly believe you can take best-selling photos, go for it. If not, bring in a pro for those listings that languish. Lastly, to appeal to frequent browsers, change up your featured photo daily.Footnote1
Buyers read property listings.
Start with a strong headline to draw in the reader. Tell a story, letting the prospect know what it’s like to live in this exceptional house. Tap into the prospect’s emotions. Be descriptive but concise.Footnote2 Don’t just list features, take them on a tour through the house.
Sprucing up MLS features.
It’s easy to take these reports for granted. In comparison to the standard, lifeless listing, expressive writing goes a long way to promote the home.Footnote3 An inviting account of the property can easily differentiate your offering and attract agent attention.
Virtual tours work.
A virtual tour allows the prospect to take a walk through the home from almost anywhere. This technology lets the viewer step in a room and look around, zoom in on charming details and get a realistic feel for the layout. You can create your own virtual tour or opt to hire a video producer at a reasonable price.Footnote4
Floor plans increase interest.
Few listings include a floor plan. By adding this feature, you’re providing valuable information. A floor plan furnishes a layout of the number of rooms, their dimensions and their relationships to each other.Footnote1 It’s a technique that advertisers frequently use to sell New York City’s most expensive high-rise condos.
The art of successful staging.
If the look of the furnishings and decor are drab or wrong for your intended buyer, consider restaging. Freshen up the premises, remove clutter and add accessories. Lighting and plants can reenergize. A few simple steps can transform a tired property into a welcoming one.Footnote1
A last resort, lowering the price.
Only after exhausting other approaches should you consider reducing the sales price. If you choose to, do so deliberately. Rather than frequently dropping the price by small amounts, which could send a message of desperation, lower the price just once by a dramatic, noticeable amount.Footnote3 This should bring in more potential buyers and diminish the tendency to negotiate downward.
Putting a few of these techniques into practice should help you get your listing sold and your client the best possible price for their home. Then call Jack McSweeney! 310 346-0391
Based on information from CRISNet MLS and/or CARETS as of November 29, 2021, 8:58 pm. The information being provided by CRISNet MLS and/or CARETS is for the visitor's personal, noncommercial use and may not be used for any purpose other than to identify prospective properties visitor may be interested in purchasing. The data contained herein is copyrighted by CARETS, CLAW, CRISNet MLS, i-Tech MLS, PSRMLS and/or VCRDS and is protected by all applicable copyright laws. Any dissemination of this information is in violation of copyright laws and is strictly prohibited. Any property information referenced on this website comes from the Internet Data Exchange (IDX) program of CRISNet MLS and/or CARETS. All data, including all measurements and calculations of area, is obtained from various sources and has not been, and will not be, verified by broker or MLS. All information should be independently reviewed and verified for accuracy. Properties may or may not be listed by the office/agent presenting the information.